A large part of the mobile application market is taken by native developments, which are “tuned” to work on devices running certain operating systems. The most popular operating systems today are iOS, which runs all of Apple’s devices, and Android. The last OS is successfully used by many companies and is more universal, while iOS remains an exclusive product of Apple.

When creating projects for these platforms developers use different programming languages, which have significant differences, because of which iOS specialists will not develop applications for Android, and vice versa. In this article we will analyze what iOS applications are made in, and what development tools are used by programmers to improve their work.

Before we get directly to the topic of development, we should talk about what kind of apps there are and why they are created. Applications can be divided into:

Native, which focus only on one specific Android or iOS platform. Such apps are quick to install, easy to work with and fully interact with the technical capabilities of the gadget without depending on an Internet connection. Developing a native app has a higher price tag and is considered a forward-thinking strategic move.

Cross-platform apps are created for multiple platforms at once. They use the JavaScript programming language and its frameworks, on which projects for different platforms can be implemented. Cross-platform development is suitable for non-customized projects and can be just as effective, but less costly in resources.

In addition to the technical characteristics, it is necessary to mention the type diversity. Applications can be divided into many groups, such as:

• Entertainment (games, image processing, audio and video formats).
• Assistants (information search, weather applications, etc.).
• Informational (news, events, etc.)
• Social networks
• Leisure (sports, hobbies, travel).
• E-commerce – mobile online stores (the ability to buy through apps).
• B2B applications in the structure (internal control systems and organization of processes within the company).

Each group has its own peculiarities and allows the full potential of business, entertainment or public projects.

For example, creating an app for a restaurant is one of the main components of the success of the entire restaurant business, whether it is a small coffee shop or a chain of fancy cafes. A mobile project will perform several important functions: attract the attention of new customers, increase sales, maintain the interest of the existing clientele, increase business profitability, effectively and easily manage one or a chain of restaurants.